There’s a sales blog I read regularly, creatively called ‘The Sales Blog’, published by the incomparable and prolific Anthony Iannarino.
Iannarino talks a lot about capturing mindshare with your customers. When your customers think about the problems that your product solves, they think of you.
It’s a great sales strategy.
Mindshare is another way of saying ‘influence.’ We want to capture mindshare so we can positively influence those we want to help.
What about capturing the mindshare of those you love the most? Your spouse, your kids, your friends?
What does that look like and why should you even worry about it?
If you truly love them and want what’s best for them, then it’s important to capture greater mindshare.
When they have problems, you want them to think of you. You want them to, at the very least, be open to sharing what’s going on with them. At best, you want them to begin to listen if you have truly helpful things to speak into their lives. Words and insights that have their best interest at heart.
How to Capture This Mindshare
The best way to capture this mindshare is not by lecture.
The best ways to capture mindshare with those you love are by…
- Leading by example
- Spending quality time
This is especially true with your spouse and kids that are over, say, the age of 9 or 10.
You love these folks. If it’s important for you know a thing or two and want to make sure lessons you’ve learned are passed along, don’t just lecture. Don’t just drop ‘knowledge bombs.’
Spend quality time.
Listen intently and store away what you learn.
Lead by example and be honest with yourself if you’re executing on the things you want to share with those around you.
Doing these three things will earn you the right to be heard.
Someday, you’ll hear those you love quoting you back to you when you thought nobody was listening.